Nuggit Brand Mark
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OUR VISION
For a world where creators are empowered to succeed on their own terms.

OUR MISSION
To arm Creators with the funding, knowledge and support they need to grow their business, and become invincible.

Nuggit is the Growth Engine for Creators, helping you build a sustainable digital media business. We back talented creators with capital, strategy, operational support, and the commercial infrastructure to win brand deals.

TEAM NUGGIT

We are a team of seasoned creator experts, backed up by deep knowledge in data science, software engineering, finance, design, and business strategy. We're passionate about empowering the next generation of digital pioneers because we believe that your creative vision deserves to be nurtured and celebrated.

Meet the team

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Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

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JONATHAN
Freeland

Founder & CEO

Jake Reeve

Co-Founder & Head of 
Creator Engagement

RAY 
HARRIS

Founder & CEO

CYNTHIA 
IP

Co-Founder & COO

MIKEELLIS

Creator Account Manager

DANIEL 
FARADAY

YouTube Strategist

JoHNNY
Freeland

Founder &
Chief Executive Officer

Finance architect turning creators into modern media companies

The driving force behind Nuggit, Johnny has over 20 years of experience in private market investing and structured finance. He has advised some of the world's most sophisticated investors. Through Nuggit, he's now focused on unlocking capital and building financial infrastructure for the creator economy - empowering YouTubers and digital creators to scale as modern media businesses.

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JACK REEVE

Co-Founder &
Head of Creator Engagement

YouTuber turned coach helping creators build thriving channels

Jack has worked in the content creation and YouTube space for over a decade. He's behind building a widely recognised football fan channel and was part of the team that revolutionised the Racing Post social content output working with the biggest gambling companies in the world. He has appeared on Sky Sports, BBC, ITV and Channel 4.

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freddie
burstow

CHIEF OF STAFF

Strategic operator, helping Nuggit (and its creators) scale smarter and faster

Freddie is an experienced strategist and operator. Prior to Nuggit he worked across management consulting, marketing, tech and public policy. At Nuggit he is responsible for supporting Johnny across all areas of the business -  from how we deliver the best for our creators, to procuring a shipping bell to celebrate the wins (which at the time of writing is still on the to-do list!)

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CHRIS
MCCOOEY

Lead Engineer

Our Nerd-in-Chief helping scale our Creator tech stack

Chris is an experienced engineer specialising in data, machine learning, and scalable systems. He holds a PhD in theoretical physics and, before moving to start-ups, worked in quantitative finance at hedge funds and across financial services. At Nuggit, he is responsible for the technology that powers our product and building the systems, models, and infrastructure that keep everything running.

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Mike Ellis

Creator Account Manager

Former gaming coach helping creators win on and off screen

With over 10 years on camera in gaming and esports, Mike – best known as "Gregan" – brings deep expertise in content creation, gaming, and business. He coached Team Vitality to a Rocket League World Championship and is currently an international Pokémon broadcast talent. 

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Daniel
Faraday

YouTube Strategist

Content strategist with a genius eye for what grabs attention and beats algorithms

Daniel is a seasoned YouTube strategist who has worked directly alongside top creators like Kwebbelkop and major brands like Red Bull and PlayStation to grow their channels. He's led content teams generating billions of views, with a focus on positioning, retention strategy, and the operations side of scaling production systems.

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Joe Girdwood

Finance Manager

Nuggit's Swiss Army knife, keeping the engine running and the numbers moving in the right direction.

Joe is a qualified chartered accountant who cut his teeth in audit before building out finance functions in sectors as diverse as consulting, property and board gaming. At Nuggit he runs the numbers end-to-end and currently wears several hats.

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Jackson
Congdon

Senior Marketing Executive

Former creator, full-time marketer. Working from both sides of the space.

Jackson is a former content creator turned marketer. He racked up over a million views and thousands of followers before spending the last seven years working across B2C and B2B businesses. He knows the YouTube space from both sides of the camera, and brings that perspective directly to understanding what Creators need and how to reach them.

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Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

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Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

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Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

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Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

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Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

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Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

Meet the team

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Heading

Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

JONATHAN
Freeland

Founder & CEO

Jake Reeve

Co-Founder & Head of 
Creator Engagement

RAY 
HARRIS

Founder & CEO

CYNTHIA 
IP

Co-Founder & COO

MIKEELLIS

Creator Account Manager

DANIEL 
FARADAY

YouTube Strategist

MEET THE TEAM

Heading

Heading

Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

Heading

Heading

Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

Heading

Heading

Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

Heading

Heading

Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

Heading

Heading

Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

Heading

Heading

Finance veteran championing creators as serious business owners

Johnny has over 20 years of experience in private market investing and structured financing, having spent much of his career at UBS in both wealth and investment banking. He’s now bringing that expertise to the creator economy, helping creators access tailored financial advice and services typically reserved for private wealth clients. Johnny is passionate about making sure creators are properly valued and financially empowered.

Close

We are the financial partner that allows creators to see their true value and provide the tools to accelerate business growth.

CREATOR

FUNDING

Investing in your content now can help you grow and succeed in the future. By securing funding, you'll have the resources you need to take your creative work to the next level. Nuggit gives you access to funds —and the spending strategies for maximum impact.

CREATOR

KNOWLEDGE

Knowledge is data and at Nuggit, we believe that data drives better decisions. Whether it’s a financial valuation, peer comparisons, or intelligence that gives you an algorithmic advantage, we deliver the best data, so you can grow a smarter business.

BUSINESS

SUPPORT

The Nuggit team can help you make tough business decisions and tackle goals strategically, so you can grow bigger and go further. You already reach an audience. Now, let’s reach your potential.

NUGGIT

COMMUNITY

Weʼre incredibly passionate about our Creator community and the valuable content they put into the world.

CREATOR

FUNDING

Investing in your content now can help you grow and succeed in the future. By securing Nuggit funding, you'll have the resources you need to take your creative work to the next level. Nuggit gives you access to funds and the spending strategies for maximum impact.

CREATOR

KNOWLEDGE

Data is knowledge, and at Nuggit we believe that data drives better decisions. We see that deploying the best data strategy is critical in managing, protecting, and optimising the value in your content. Whether it’s a financial valuation, peer comparisons, or intelligence that gives you an algorithmic advantage, we deliver the best data, so you can grow a smarter business.

CREATOR

SUPPORT

We offer relevant tailored support to assist you in making your financial and business affairs easier to manage and save valuable time. Our goal is to equip you with the tools to help navigate challenging decisions, connect you with the best professionals, and devise the right strategic plan. Let us empower your creative journey and pave the way for invincibility.

NUGGIT

COMMUNITY

We're building a community to support Nuggit creators in achieving business success. Connect with our Ambassadors, experts, and other Nuggit creators to learn from their experiences and the investment strategies they employed to overcome challenges and reach their goals. Within our supportive network you'll discover the resources, connections, and guidance needed to fuel your business.

CREATOR FUNDING

CREATOR FUNDING

Investing in your content now can help you grow and succeed in the future. By securing funding, you'll have the resources you need to take your creative work to the next level. Nuggit gives you access to funds —and the spending strategies for maximum impact.

CREATOR KNOWLEDGE

CREATOR KNOWLEDGE

Knowledge is data and at Nuggit, we believe that data drives better decisions. Whether it’s a financial valuation, peer comparisons, or intelligence that gives you an algorithmic advantage, we deliver the best data, so you can grow a smarter business.

BUSINESS SUPPORT

BUSINESS SUPPORT

The Nuggit team can help you make tough business decisions and tackle goals strategically, so you can grow bigger and go further. You already reach an audience. Now, let’s reach your potential.

NUGGIT COMMUNITY

NUGGIT COMMUNITY

Weʼre incredibly passionate about our Creator community and the valuable content they put into the world.

OUR TEAM
OUR TEAM

We are a team of digital creators supported by seasoned experts in data science, software engineering, finance, design, and creative strategy.

We witnessed first-hand how digital creators have been overlooked and undervalued by traditional business and finance. That's why we came together to create a purpose-built platform that is specifically designed to support creators like you.

We're passionate about empowering the next generation of digital pioneers with the resources and tools you need to succeed, because we believe that your creative vision deserves to be nurtured and celebrated. With our platform we want you to have access to data-driven insights, cutting-edge tools, personalised support, and funding solutions that are tailored to your needs.

OUR TEAM
OUR TEAM

We are a team of digital creators supported by seasoned experts in data science, software engineering, finance, design, and creative strategy.

We witnessed first-hand how digital creators have been overlooked and undervalued by traditional business and finance. That's why we came together to create a purpose-built platform that is specifically designed to support creators like you.

We're passionate about empowering the next generation of digital pioneers with the resources and tools you need to succeed, because we believe that your creative vision deserves to be nurtured and celebrated. With our platform we want you to have access to data-driven insights, cutting-edge tools, personalised support, and funding solutions that are tailored to your needs.

GOT ANY QUESTIONS?

KNOW YOURVALUE.

CREATE YOUR FUTURE.

With the right support, anything can happen.