CREATED FOR
CREATORS LIKE YOU

Who’s behind Nuggit? Where does Nuggit gets its money?

Nuggit is a team of digital creators supported by seasoned experts in data science, software engineering, finance, design, and creative strategy. 
Nuggit is backed by leading international VC and private investors. Read more about our team here.

How are you different from an MCN or Agency?

While there’s some overlap in how we support creators, we’re fundamentally different. We’re first and foremost a financial investor. Rather than taking a percentage of your revenue in exchange for services or management, we provide upfront investment, so you get immediate value without giving up control. We also offer strategic and commercial support that can sit alongside what you might get from an MCN or agency, and we don’t require exclusivity. In fact, many of the creators we work with are already part of other networks or agencies.

Where are you based, and how do we work together?

Our office is based in Norwich, and many of our team members are based in London. Day-to-day, most of our collaboration with creators happens over calls and DMs, making it easy and flexible to stay in touch. We also travel around the UK to meet up with creators in person from time to time, depending on what works best for you.

Am I eligible for a Nuggit deal?

Typically, we partner with video creators who have been regularly uploading content for a minimum of 18 months, consistently attracting at least 750k views per month from their long form video content, and maintaining subscriber bases ranging from 75k to several million. We also work with smaller channels that are fast-growing or are started by established creators from other platforms or channels.

We only have a few hard requirements:

• The channel owner we transact with must be over 18 years old.
• The channel must be based in the UK (for now - we are expanding soon).
• We only work with channels that have a strong track record of complying with YouTube’s policies. We can’t support channels at high risk of violations or de-platforming.
• We don’t fund channels that focus on more sensitive topics, including financial or investment advice, health advice, religious content, and music channels with potential copyright risks.

What if I already work with an MCN or agency?

That’s totally fine. Many of the creators we work with are already represented by an MCN or agency. While there may be some overlap in services, our focus is different. The biggest distinction is that we provide funding, which most MCNs and agencies don’t. Our commercial and strategic support is non-exclusive and can complement what you’re already getting. For example, it could mean having an additional partner to help source brand deals which could augment your income.

That said, in some cases, creators choose to leave their MCN to work with us, especially if the relationship is restrictive or not adding value. We're happy to chat about what's best for your situation.

Can I work with you just for commercial deals or support services, without taking funding?

Generally, we expect all of the creators we work with to receive funding. It's a core part of our model, and we want to invest in every creator we support. That said, our commercial and support services are add-ons. Not every creator will need them from day one. For example, brand partnerships tend to become more relevant as your audience grows, and we tailor our involvement based on your needs and stage.

How does the application process work? How do I apply?

Please see an overview of the application process here.

I am happy with the amount I earn from YouTube. Why should I take more investment?

Great question. Even if you're financially stable, funding can help you grow faster and unlock new opportunities for your channel. Think of it as an investment in your future - not a lifeline, but a launchpad. For example, creators often use funding to:

• Upgrade their production quality with better equipment or support
• Increase content output with more time or help behind the scenes
• Take a break from part-time or full-time work to focus fully on their channel
• Use funding to meet personal needs they've put off for years

What can I do with the money?

It’s your money. You can use it however you like! There are no hard restrictions on how you spend it. That said, we’re here to help if you want guidance. We can support you with financial planning, help you decide how to use the funds strategically, and even connect you with the right talent or resources to get the most out of your investment.

How much money can I have?

We offer upfront funding amounts from around £30,000. The maximum amount is determined by our estimation of the current value of your YouTube channel and your future earning potential, usually capped at 10 times your channel’s current monthly AdSense revenue.

How do you determine how much funding I can receive?

First, we conduct a comprehensive analysis of your channel library using our proprietary technology. In a nutshell, this involves our algorithms using your data to build a future viewing profile for each video in your library. This comprehensive analysis allows us to accurately calculate the overall value of your business. Itʼs not too different from a traditional business valuation thatʼs been done for decades, and now weʼre doing it for the economy of creators. 

Following our analysis we will engage in a discussion with you to understand your financial requirements and creative aspirations. We can then propose some funding amounts based on different terms (time period and revenue share percentage).

How quickly can I get my money?

We look to fund most transactions within 10 days. Please see an overview of the application process here.

Will it affect my credit?

Our investment is designed as a time-limited purchase of a portion of your channel revenues. They are not loans and have no impact on your credit.

Do I retain ownership and control if Nuggit invests in my channel?

Yes, you keep full ownership and control of your channel. All we ask is for you to keep producing awesome content.

What if my AdSense revenue underperforms?

It’s a great question, and it highlights how aligned we are with our creators. If your revenue dips, we don’t win either. Our success is directly tied to yours, which is why we’re so focused on helping you grow and over-perform.

That said, our agreements do include some safeguards. If your AdSense revenue drops below a certain threshold, we may adjust the revenue share temporarily to help recover the investment. But this is always clearly outlined in advance, and we're committed to working with you, not against you, through any dips.

What if I want to develop a new channel?

If you're planning to launch a new channel, we can absolutely support you with that. In some cases, we can include future channels in the agreement, though your funding amount will typically be based on the performance of your existing channel. We’re always open to discussing your broader vision and helping you grow across multiple platforms.

Do you offer back catalogue purchases?

Yes, we can explore back catalogue deals, especially if you're looking to step away from YouTube or pivot to something new. These arrangements are highly custom, so just get in touch and we can discuss what might work for you.

Do you only handle brand deals involving YouTube? What about TikTok, Instagram, etc.?

We work across all platforms, not just YouTube. As your commercial representative, we support brand partnerships wherever you create. In fact, many deals today are bundled across platforms. While YouTube is often the core channel, brands frequently include TikTok, Instagram, or other platforms as part of the overall campaign.

Can I say no to deals with certain brands or product categories?

Absolutely. We work closely with each creator to understand their content, audience, and brand preferences. You’re always in control of what you promote. We encourage you to share your do’s and don’ts upfront so we can filter opportunities accordingly, and make sure every partnership feels authentic to you and your audience.

What if I already have existing brand deals? Do you take a commission on those? 

No, we only take commission on deals that we source and/or manage on your behalf. Any existing partnerships you’ve secured independently remain entirely yours.

I already get a lot of inbound brand requests. Can you help with those?

Yes, we can help. We know how overwhelming it can be to sift through endless emails, figure out which opportunities are worth your time, and then negotiate and manage the deal from start to finish. We offer inbound brand management as part of our commercial support. These deals are handled on a commission basis, which means we’re just as invested as you are in making them successful - no upfront fees, no wasted time.

Someone else is already helping me with brand deals. How do you work alongside them?

We’re happy to collaborate with any existing partners you already work with. When we start working together, we’ll align on the best way to divide and conquer. There’s no one-size-fits-all model. In some cases, if you already have a strong commercial engine in place, we might focus more on sourcing opportunities and making introductions, especially from brands we already work with through other Nuggit creators. In other cases, we can operate in parallel, with both teams independently negotiating deals on your behalf.

What data are you accessing?

The data we access relates to the performance of your video library and enables our algorithms to value your channel in detail. This data is unique to your channel and is only identifiable by your channel ID. The data is private and confidential, and we handle it as we do all Personal Data in the strictest of confidence and in compliance with the United Kingdom General Data Protection Regulation (“GDPR”), the Data Protection Act 2018 and all other mandatory laws and regulations of the United Kingdom.

After our valuation analysis, you can unpair your channel any time directly through YouTube.

For more information on our Privacy and Data Protection processes and how we handle Social Media Performance Data please refer to the Privacy Policy.

Will you have access to my channel?

The consent you provide us when you pair your channel is view-only access into the data reporting analytics area of your YouTube Channel. We will only be able to view channel and video performance data, including views, watch time, revenue, and demographics. There is no ability to make any changes to your channel.

Will you be able to upload/delete videos?

No. There is no ability to make any changes to your channel, such as uploading videos, editing video titles and descriptions, or changing any channel settings.