Creator: Propa Boxing
Challenge: Scaling proven concept while improving production quality & speed
Solution: Strategic funding from Nuggit towards production resources

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Propa Boxing is one of the UK’s leading boxing channels, known for producing compelling, documentary-style videos on the biggest stories in the sport. Its founder, Sonny Madden, had already found a winning content formula, but to scale effectively, he needed to upgrade his production capabilities. That’s where Nuggit stepped in.


Sonny approached Nuggit looking for the financial support to take his channel to the next level. With Nuggit’s investment, he was able to hire a dedicated scriptwriter and editor in order to increase his speed of delivery and quality. This not only improved content quality but dramatically increased output speed - a crucial advantage in sports media.


While Sonny’s production style remained authentic, the reliance on lower-quality formats like one-take podcasts decreased. Within the first few months of partnering with Nuggit which led to faster and more polished content output:


• AdSense revenue doubled
• RPM increased thanks to higher watch time
• Videos reached new initial viewership highs
• More premium brand deals were secured (sourced independently by Sonny)


Thanks to a clear, well-funded growth strategy, Propa Boxing is now scaling rapidly, both in terms of audience reach and revenue.